Services solutions success
Story Telling app
Working with an innovative startup to preserve your past and share your memories with friends and family with StoryTelling.
- Mobile App
- SaaS
- B2C
- Head of Product Design
- User Experience
- Operations
About This Project
Photos and videos record moments in time but what if you have a story to tell and could preserve and share the feeling of those moments?
As people grow older history can fade and the detail of an experience can get lost with time. The StoryTelling app began with an idea to preserve and share details about special moments that come with taking photos and video clips.
StoryTelling provides an engaging mobile experience to securely connect and share with loved ones. Users sign up, invite contacts, upload images and videos, view and record stories, insert commentary and meta details to create a dynamic sharing network between family and friends.
Solution
Building the StoryTelling mobile app
Learning who the customer is and what problem are we trying to solve is where the product journey begins. We began with a deep dive into user research and talked to families and friends with multiple generations to build our personas.
Question we ask:
- How do you share or chronicle your history and traditions with other generations?
- Is it easy to view and share photos or videos with contacts that are currently on you mobile devices?
- Do you have a secure way to privately connect and share with your own family circle?
- Would an easy solution to share your stories with your friends and family benefit you?
The response was over whelming across generations. Older generations feel a need to pass down stories and knowledge to their families. Younger generations want to connect and share life experiences in more creative ways.
Product design to development
Our goal was to attract and retain new users by designing an easy onboarding experience that enabled quick community building and sharing. We included dynamic features such as access to mobile metadata, photos, videos, and contact lists. This allowed for the creation of auto-albums, ensuring users started with a fully populated, interactive homepage from day one.
Hi-fidelity prototyping
We create low and high-fidelity prototypes to showcase design and validate usability through user testing and iterations, all before development starts. After design approval, we detail requirements, schedule development kick-offs, and ensure open communication across teams.
Creating a cohesive sharing experiences across platforms.
The StoryTelling app was initially conceived to be an extension of Rosy, the Family Sharing in-home IOT platform. Rosy provides a large display and telephony abilities for your home to create a truly engaging experience for your family and friends.
Product strategy & user experience
Through ideation, design sprints and planning meetings we identified what to build, how to rollout features and when. We prioritized the MVP deliverables, planned roadmap, and commenced the user experience design process including end to end journey mapping, interaction architecture and wire framing.
Authoring product requirements & user stories
Dozens of detailed Product Requirement Documentation (PRD) and User Stories were authored and reviewed with cross-functional development teams to ensure the complete vision was communicated properly, cutting down on the guess work and iterations.
Results
Developing a new product from the ground up requires meticulous planning to define functionality and anticipate complex cause-and-effect scenarios beyond the user interface. Close collaboration with stakeholders and cross-functional teams is critical to proactively identify and resolve potential issues. This project significantly benefited from a well-rounded team with expertise spanning Product Strategy, Product Management, User Experience, and Product Design.
Future features include video conferencing, secure sharing communities, and auto-books.
