Nonprofit success story
T.E.A.L.® Walk/Run™ Program
The Tell Every Amazing Lady® organization has been a beacon of hope for women facing ovarian cancer. Established to raise awareness and funds for research, the T.E.A.L.® Walk/Run™ Program has expanded its impact through annual Walk/Run events and NYC Full and NTC Half Marathons.
- Nonprofit
- Creative Services
- Web Development
- Online fundraising
- Operations
Challenge
With the rebranding of the Tell Every Amazing Lady® organization came the need for a holistic strategy: an updated logo variation, refined brand styles, and a dedicated online platform for the T.E.A.L.® Walk/Run™ Program.
The goal was to build a vibrant, engaging digital presence that not only mirrored the organization’s mission but also ensured a seamless experience for all event participants.
Roles
- Project Management
- Creative Director
- User Experience Designer
- Web Developer
- Digital Marketing
- Operations Systems Analyst
Deliverables
- Brand identity and guidelines
- New T.E.A.L.® Walk/Run™ website
- Dynamic workshop and events
- Online fundraising
- Help center & chat bot
Solution
We successfully launched events.TellEveryAmazingLady.org, a dedicated platform specifically designed to promote the T.E.A.L.® Walk/Run™ Program events by location and highlight TEAM T.E.A.L.®’s presence at the NYC Full and Half Marathons. This initiative provides a centralized, user-friendly hub for participants, enhancing event visibility and streamlining T.E.A.L.®’s operational efficiency.
Updated logo design
Crafting a fresh and inviting logo that reflects the organization's mission and values.
Color and brand guidelines
Establishing cohesive brand styles that resonate with the target audience, making the organization instantly recognizable.
Digital and print marketing
Creating promotional materials to generate awareness for T.E.A.L.® events and initiatives.
Website design & development
In just two months, we successfully launched the new events.telleveryamazinglady.org website, specifically tailored for the T.E.A.L.® Walk/Run™ Program. This new platform delivers a user-friendly, visually appealing experience, allowing participants to effortlessly discover, register for, and engage with each event location. Internally, it provides a streamlined content management process, ensuring crucial event information is always current and easily updated.
Integrated applications
Execrating workflow, roadmaps and operations with the right tools.
Operations
Implemented internal operational systems, including setting up workflows and task management in Asana, enhancing efficiency in event planning and execution.
CRM Solutions
Integrated Blackbaud solutions for effective donor and participant management, ensuring that the organization can maintain strong relationships with its community.
Training and support
Provide training sessions to the T.E.A.L.® team on managing the new website, alongside ongoing design and development support to keep the digital presence fresh and engaging.
Results
In February 2025, we completed the successful launch of two distinct digital presences for Tell Every Amazing Lady®: a primary platform centered on women’s health and awareness, and a complementary site showcasing the T.E.A.L.® Walk/Run™ Program events.
This project constituted my third rebrand and website deployment for the organization, highlighting a steadfast dedication to advancing women’s health initiatives.
The revitalized platforms have demonstrably improved T.E.A.L.®’s outreach and serve as an invaluable resource for individuals seeking information and assistance regarding ovarian cancer and women’s health. This strategic digital evolution, encompassing a wider health focus and a specialized event portal, has established a strong framework for sustained growth and community involvement.
Our collaborative partnership with T.E.A.L.® remains active, allowing for continuous innovation and adaptation to meet the evolving needs of those they serve.
