SaaS platform success
Student enrollment platform
Encoura is a leading provider of data-driven solutions for academic enrollment and marketing leaders. Their platform equips these professionals with the knowledge and tools to confidently make strategic decisions and achieve their recruitment goals. For recruiters, the Encoura Platform is an indispensable dynamic resource, providing actionable insights to understand regional trends, student demographics, and areas of growth or opportunity.
- B2B
- B2C
- SaaS
- Product Design
- User Experience
Challenge
As Encoura prepared for a significant tradeshow event, they faced an urgent need to elevate their existing enrollment and reporting platform. The goal was to develop high-fidelity prototypes that could showcase custom functionalities, allowing potential clients to visualize the future of their platform. They sought an experienced UX leader and product designer who could transform their visions into a dynamic, interactive representation of the platform’s capabilities.
The Foundation sought a partner who could not only provide strategic advice for a rapid website launch but also offer expert design and development services. The goal was to revitalize the SECU MD Foundation’s brand guidelines, enhance its overall online presence, and significantly improve the user experience.
Key functionalities required:
Advanced search
& filters
A powerful, intuitive system for users to quickly find and segment data.
Configurable dashboards
A personalized and flexible data visualization hub, allowing users to customize their view of critical metrics.
Dynamic visual data
Interactive charts and graphs to help users explore and understand complex information at a glance.
Custom reports
Functionality enabling users to build and export bespoke reports tailored to their specific needs.
Solution
Partnering for success
Over a focused six-month engagement, I provided full-time, dedicated support as an on-demand User Experience and Product Designer. My process began with a deep dive into authored product requirements, collaborating closely with Encoura’s internal teams to understand their vision and goals. My deliverables for this project included a complete redesign of the platform’s user experience.
Requirement evaluation
Collaborating closely with Encoura's team, I evaluated the already drafted product requirements, ensuring a clear understanding of their goals and user needs.
User journey mapping and workflows
Architected new, streamlined workflows to optimize how recruiters and leaders interact with the platform.
Iterative feedback
Throughout the project, I maintained open lines of communication with Encoura’s team, iterating on feedback and making necessary adjustments to ensure alignment with their vision.
Hi-fidelity prototyping
Using the insights gained from the evaluation and mapping processes, I created a dynamic, clickable prototype that mimicked the functionality of a live site. This prototype not only showcased the future capabilities but also allowed for customization options that would empower users to create tailored funnels, access real-time regional mapping, and analyze student demographic data.
Visual design and design systems
Emphasis was placed on creating an intuitive user experience, allowing students and organizations to navigate the site quickly and find the information they needed to engage with the foundation.
Results
The culmination of these efforts was a high-fidelity prototype that Encoura successfully showcased at the tradeshow. This representation not only highlighted the future functionality of their platform but also demonstrated their commitment to innovation and user-centered design.
Attendees were able to interact with a rich interface that promised increased understanding of regional student demographics and provided sophisticated tools for their recruitment strategies. The positive response from the tradeshow reinforced the value of the enhancements made to the Encoura platform, positioning them as a leader in the academic enrollment space.
The collaboration between Encoura and myself resulted in a streamlined user experience that elevated their enrollment platform, ultimately preparing them for a successful tradeshow event. Encoura now has the tools and insights needed to lead the market in data-driven recruitment, equipped with a dynamic platform that meets the evolving needs of educational institutions.
