Ecommerce retailer
Steren Solutions
Steren Solutions represents a unique niche in the electronics market, thriving as both a manufacturer and an electronics solution provider. Through their commitment to quality and superior service, they’ve maintained a strong presence in the B2C, B2B, and B2D segments.
- Ecommerce
- B2C
- B2B
- Product Management
- Product Design
- Digital Marketing
- Operations
Challenge
Steren Solutions faced a critical challenge: fragmented e-commerce platforms and inventory distribution methods across decades of evolution. With offerings spanning B2C (SterenUSA.com, Amazon, eBay, Walmart), B2B, and B2D distribution, the company urgently needed a cohesive, streamlined inventory management system. The objective was to consolidate these disparate platforms into a single, efficient system to improve inventory control, drive sales, and enhance customer experience.
B2C sales
Launched ecommerce, Amazon marketplace & eBay solutions.
B2B services
Supporting businesses with whole sale products and quality service.
B2D distribution
Streamline online logistics and fulfillment options to retailers.
Solution
As the Ecommerce Business Systems Manager and Marketing Manager, I undertook the initiative to transform Steren Solutions’ ecommerce strategy. My approach involved:
Brand revitalization
Modernizing the Corporate Brand
We established a new digital brand identity and comprehensive guidelines for Steren Solutions' product and marketing segments. This initiative conveyed a clean, professional image that appealed to both B2B and D2B clients.
Consolidating services and solutions
All service support, information, and ecommerce solutions were integrated onto Steren’s primary corporate website.
Steren Solutions ecommerce experience
Collaborated with eCommerce managers and product design teams to launch a fully optimized, dynamic platform that served both B2C and B2B customers. Delivered a complete catalog of consumer electronics with streamlined bulk-purchasing options, improving customer experience, driving sales, and supporting scalable growth.
Inventory management, supply chain distribution and fulfillment
At Steren, I streamlined eCommerce operations by integrating Epicor P21 with BigCommerce, Amazon, eBay, and Walmart marketplaces. We worked to automate inventory and order workflows across platforms, reducing manual processes and fulfillment delays. By aligning ERP, CRM, and supply chain systems, I improved operational efficiency, supported B2B distribution contracts, and enabled scalable growth.
Integrated applications
Execrating workflow, roadmaps and operations with the right tools.
Results
The collaborative efforts at Steren Solutions not only addressed the immediate challenge of consolidating ecommerce platforms but also laid the groundwork for a modernized, efficient approach to digital commerce. The remarkable outcomes that transformed their ecommerce landscape are:
Enhanced Digital Presence
The new corporate website catered specifically to B2B customers, while a separate ecommerce platform was designed for bulk retail and B2C sales, effectively bridging the gap between diverse customer needs.
Marketplace optimization
The Amazon Marketplace shop was streamlined, leading to improved visibility and sales performance.
Improved internal operations
By introducing agile scrum methodologies, I fostered a culture of communication and collaboration, resulting in accelerated project deliverables.
