Services solutions success
Get My FIXE
FIXE, a pioneering SaaS platform, was established to address the unique financial management needs of restaurants. With a focus on streamlining bookkeeping through innovative tools such as invoice tracking and customized reporting, FIXE empowers restaurant owners to manage their finances efficiently across single or multi-franchise locations.
- SaaS
- B2B
- Product Design
- Creative Services
- Development
Challenge
FIXE embarked on a comprehensive rebrand to boost sales and market visibility. This involves redesigning their customer-facing website, GetMyFixe.com, to enhance brand presence and user engagement. Simultaneously, they are ready to elevate the product design and user experience of the “FIXE Portal,” their core SaaS platform, which helps restaurant owners manage bookkeeping, P&L, and inventory. The key challenge is to create a unified, intuitive experience across both the new brand and updated platform to drive sales and foster user loyalty.
Roles
- Project Management
- Creative Services
- User Experience
- Product Design
- Web Development
- Digital Marketing
Deliverables
- Brand identity
- New GetMyFixe.com website
- SaaS platform prototypes
- Sales & marketing collateral
- Trade shows & events
Solution
Partnering for Success
To support their growth and enhance market presence, FIXE engaged me for comprehensive on-demand creative services and a strategic marketing plan. My tailored solutions focused on elevating their brand and substantially enhancing the user experience through website design, product enhancements, and brand identity development.
Website design & development
To significantly increase sales and demo requests, I executed a full website rebrand and development for GetMyFixe.com. The result is a dynamic web platform with a fresh look, intuitive layouts, and engaging content that clearly highlights the benefits of FIXE's restaurant bookkeeping services. Users now enjoy an exceptional experience, effortlessly discovering our offerings and connecting with sales, all while providing direct access to the FIXE Portal.
FIXE Portal - SaaS platform
My comprehensive product design services for FIXE, a custom SaaS platform for restaurant bookkeeping, P&L, and inventory management, focused on redesigning the FIXE portal’s SaaS interface. The core objective was to seamlessly integrate it with new brand styles and significantly enhance overall usability.
- We achieved a cohesive visual identity across the entire platform, perfectly aligning with the new FIXE brand.
- Streamlined onboarding ensure a smoother start for new users.
- Redesigned dashboards and reports are more accessible, clearer, and provide actionable insights for restaurant owners, regardless of their chain size.
This strategic redesign not only elevated the platform’s aesthetic appeal but also improved its functionality and user journey, transforming FIXE’s powerful tools into a more intuitive and efficient solution for scalable restaurant management.
Sales & Marketing
With the launch of FIXE’s new brand, I continuously provide customized print and digital marketing materials for their Sales and Marketing teams ensuring consistent brand and messaging across all materials including:
- Landing pages
- Onesheets
- Presentation slide decks
- Business cards
This comprehensive support ensures that FIXE’s new brand identity is powerfully and uniformly communicated in all their outreach efforts.
Trade shows & events
To elevate FIXE’s trade show and event presence, I deliver comprehensive, brand-consistent solutions. To effectively drive attendance, my responsibilities include:
- Developing engagement strategies
- Designing registration landing pages
- Executing email and social media campaigns
- Creating large-scale banners and signage
- Producing branded merchandise
- Designing essential flyers and promotional materials
I coordinate all collateral orders, ensuring direct delivery to each show location for a seamlessly equipped and impactful booth.
Results
Through dedicated and tailored creative services, I was able to help FIXE transform its brand identity and enhance the user experience of its SaaS platform. This partnership not only reinforced FIXE’s position in the restaurant bookkeeping sector but also laid the groundwork for future growth. As a part of an ongoing retainer, I look forward to continuing to support FIXE as they innovate and expand their service offerings in this dynamic industry.
The collaboration resulted in notable outcomes that have positively impacted FIXE’s bottom line and brand perception:
Increased engagement
A fully rebranded website that significantly improved user engagement, leading to increased product demos and client inquiries.
Unified brand experience
A cohesive marketing strategy that elevated FIXE's brand visibility and consistency across multiple channels.
Optimized user experience
Positive feedback from users on the revamped FIXE Portal, highlighting the ease of navigation and overall experience.
